<?xml version="1.0" encoding="utf-8"?>
<rss version="2.0" xmlns:content="http://purl.org/rss/1.0/modules/content/">
	<channel>
		
		<title>ITMS Marketing GmbH - Latest News</title>
		<link>http://itms.com/</link>
		<description>Latest news from ITMS Marketing</description>
		<language>en</language>
		<image>
			<title>ITMS Marketing GmbH - Latest News</title>
			<url>http://itms.com/typo3conf/ext/tt_news/ext_icon.gif</url>
			<link>http://itms.com/</link>
			<width>18</width>
			<height>16</height>
			<description>Latest news from ITMS Marketing</description>
		</image>
		<generator>TYPO3 - get.content.right</generator>
		<docs>http://blogs.law.harvard.edu/tech/rss</docs>
		
		
		
		<lastBuildDate>Wed, 11 Apr 2012 08:25:00 +0200</lastBuildDate>
		
		
		<item>
			<title>ITMS Appointed for World Baseball Classic</title>
			<link>http://itms.com/en/itms_marketing/news/news/news_singleview/article/itms-appointed-for-world-baseball-classic.html</link>
			<description>ITMS Sports has been entrusted with the marketing and media relations for the World Baseball...</description>
			<content:encoded><![CDATA[ITMS Sports has been entrusted with the marketing and media relations for the World Baseball Classic (WBC), the most prestigious international baseball tournament. The event, created by Major League Baseball (MLB), the Major League Baseball Players Association (MLBPA), and other professional baseball leagues and their players associations around the world, is sanctioned by the International Baseball Federation (IBAF) as a the sport’s official World Cup. The WBC is played every four years with the tournament’s third installment scheduled to start in Germany for the first time, from September 20-24.
German-based ITMS Sports will handle sponsorship procurement, media and press activities and negotiate the broadcast rights for the WBC in the market. Having a long-standing relationship with the German-American agency, MLB has relied on the agency’s expertise to represent the league and its teams since 1997. During this time, the focus in Germany has been primarily to market MLB and its individual team brands while sparking interest for the sport with Germany’s youth. “We are very happy for the long-term and continued cooperation with Major League Baseball and pleased that the league has entrusted us with this task. We see the WBC as a great opportunity for corporate sponsors in Germany to associate themselves with a premier sporting event that has global appeal,” comments George S. Pascal, President of ITMS Sports.
With the World Baseball Classic, MLB brings baseball’s top stars to Germany including numerous professional players active in Major League and Minor League teams as well as professional players from around the world. Clive Russell, Managing Director of EMEA MLB International reinforces, “Establishing this tournament in Europe has long been one of the most important steps in the development of baseball as a global sport.”
In September, Germany, the UK, Canada and the Czech Republic will gather in Regensburg to battle for a place in the final round. Michael Hartmann, president of the German Baseball and Softball Federation (DBV) and a member of the German Federal Parliament adds, “The WBC is the most important tournament for baseball on an international scale since the elimination of baseball from the Olympics and brings together baseball’s most elite players.”
The World Baseball Classic presents an attractive opportunity for European fans to witness the most competitive baseball from around the globe. Germany will host one of the four pools of the new Qualifiers for the 2013 World Baseball Classic. The other venues that have been selected to host a Qualifying Pool are: Florida, Panama, and Taiwan. The winners of each Qualifying Pool will advance to compete in the 2013 World Baseball Classic tournament next March. In 2013, the world champion will be determined from WBC’s second- and final-round pools played in the United States, Central America and Asia and will be aired on television in more than 229 countries. Most of the games played in Germany will be broadcast in the US, Canada and on German television. The TV rights for Germany are currently under negotiation and due to be announced in May. During the competition in 2009, over 800,000 spectators viewed the games live in stadiums across the globe.]]></content:encoded>
			<category>News DE</category>
			
			
			<pubDate>Wed, 11 Apr 2012 08:25:00 +0200</pubDate>
			
		</item>
		
		<item>
			<title>ITMS at the Taipei Cycle Show 2012</title>
			<link>http://itms.com/en/itms_marketing/news/news/news_singleview/article/itms-at-the-taipei-cycle-show-2012.html</link>
			<description>Once again, ITMS Marketing is well represented with several renowned clients at the Taipei...</description>
			<content:encoded><![CDATA[<span lang="EN-GB">Once again, ITMS Marketing is well represented with several renowned clients at the Taipei International Cycle Show. Taiwan, the uncrowned king of the Bike Industry, enjoys prominent status as showplace and forum of importance for the latest bicycle trends and components of the world’s steadily growing bike producing industry. From the 7th till the 10th of March 2012, ITMS is coordinating the show and press presence of three prime industry movers, including long-year clients Velo Saddles and the JD Group.</span>
<span lang="EN-GB">As well as booth designs and show coordination, the team has also been charged with the organization of press conferences, media events and show activities for their clients. To facilitate the information flow, they have once again implemented their successful Online Press Service. Here, parallel to the goings-on and new developments at the show, journalists and other members of the media around the globe can easily find texts, photos and videos. The password-secure system gives selective entry and access, allowing pin-point distribution to interested parties of all that’s new and important at TCS.</span>]]></content:encoded>
			<category>News DE</category>
			
			
			<pubDate>Thu, 08 Mar 2012 13:41:00 +0100</pubDate>
			
		</item>
		
		<item>
			<title>ITMS to organize seventh Bridal World 2012 in Bad Nauheim</title>
			<link>http://itms.com/en/itms_marketing/news/news/news_singleview/article/itms-to-organize-seventh-bridal-world-2012-in-bad-nauheim.html</link>
			<description>After having developed the event into one of the most significant wedding shows in the state of...</description>
			<content:encoded><![CDATA[After having developed the event into one of the most significant wedding shows in the state of Hesse, ITMS Marketing returns in 2012 as the principal host and organizer of the seventh annual event, now renamed and rebranded as the “Bridal World”. The agency takes over the reins together with the Dolce Hotel to kick off 2012 in style with what promises to be an unforgettable event and season highlight.
This year, stylists and creative heads are presenting the show in an entirely new look: bold colors, young, trendy impulses and an up-beat, contemporary show layout are designed to appeal to visitors of all ages, animating exhibitors to reflect this fresh new approach in their own presentations. More than 40 participating vendors, representing over 20 specialty branches catering to the “happiest day”, have already signed up for Bridal World 2012, taking place January 7-8 at Hotel Dolce in Bad Nauheim, Germany.
&quot;Anyone who has ever experienced the planning of a wedding knows how difficult it is to find just the right specialists – those with the know-how to transform creative visions and wishes truly into ‘dreams come true’”, expounds Carolin Pascal of ITMS.&nbsp; “At Bridal World 2012, exhibitors introducing products and services from over 20 relevant industries guarantee bridal couples the right selections and right addresses”, she promises.
Of course, elaborate fashion shows are the order of both days – with sumptuous creations in satin, silk and lace for the brides-to-be and their ladies in waiting, and dashing attire for the grooms, best men and ushers. Moreover, visitors can expect hairstyle and cosmetics demonstrations as well as other informative and entertaining stage programs enhancing the wedding theme. Certainly a new highlight at this year’s Bridal World is the opportunity for visitors to buy the items fancied directly at the show; a definite advantage for vendors wishing to offer their wares and an attractive added service for the brides and grooms to be.&nbsp; ]]></content:encoded>
			<category>News DE</category>
			
			
			<pubDate>Tue, 13 Dec 2011 12:00:00 +0100</pubDate>
			
		</item>
		
		<item>
			<title>Senso Wildlife winners take-off on “safari”</title>
			<link>http://itms.com/en/itms_marketing/news/news/news_singleview/article/senso-wildlife-winners-take-off-on-safari.html</link>
			<description>On 30 November, it was &quot;ready for take-off&quot; at Frankfurt International Airport for the...</description>
			<content:encoded><![CDATA[On 30 November, it was &quot;ready for take-off&quot; at Frankfurt International Airport for the lucky winners of Velo Saddles’ Senso Wildlife campaign: ITMS Marketing saw the two participating Velo-dealers, one enthusiastic Senso customer, the trio’s three travelling companions as well as cyclist and reporter Jens Kockerbeck of aktivRadfahren Magazine on their way to seven action-filled days of adventure in surprising South Africa.
Developed by ITMS Marketing to promote Senso, Velo’s top-shelf aftermarket saddle brand, the &quot;Senso Wildlife campaign&quot; has made headlines throughout the 2011 season in the bicycle trade press, heightening awareness not only of Velo’s newest saddle brand, but also calling attention to the plight of some of the world’s most beautiful wildlife – South Africa’s unique natural treasures.&nbsp; With their partners South African Tourism, South African Airways, Panthera and aktivRadfahren Magazine, the agency has acquired unparalleled support; not only contributing to the campaign’s success from the marketing side, but also for its sustainable effect on the environment.
Staged Germany-wide, the campaign has taken an active step in the protection of the world’s wildlife, contributing a direct portion of the proceeds from the sale of Senso saddles to the wild cat protection organization Panthera. To achieve the highest possible attention to Velo’s efforts, the Bad Nauheim agency designed an attractive prize drawing for both dealers and consumers alike.
Accompanied by their personal South African guide, the group is enjoying seven spectacular days of nature close up and an insight into Panthera’s work, including&nbsp; photo safaris, breathtaking sightseeing and unforgettable moments of South African hospitality.]]></content:encoded>
			<category>News DE</category>
			
			
			<pubDate>Tue, 06 Dec 2011 15:31:00 +0100</pubDate>
			
		</item>
		
		<item>
			<title>Grand Opening of McLaren Frankfurt Showroom</title>
			<link>http://itms.com/en/itms_marketing/news/news/news_singleview/article/grand-opening-of-mclaren-frankfurt-showroom.html</link>
			<description>November 25, 2011 marked the official opening of the McLaren Frankfurt showroom in the prestigious...</description>
			<content:encoded><![CDATA[November 25, 2011 marked the official opening of the McLaren Frankfurt showroom in the prestigious Klassikstadt. The extravagant event was brought to life by the creatives of ITMS Marketing, who were appointed the responsibilities of organizing, promoting, and implementing the event’s activities as well as completing all press related work.
The showroom opening began Friday morning with a press event where represantives of more than 30 media institutions were in attendance. The event was well received by the media, resulting in numerous print articles and TV coverage. 
Rainer Dörr, owner and CEO of the McLaren-Frankfurt, invited 150 select guests to celebrate the opening of the fourth showroom in Germany after existing locations in Düsseldorf, Hamburg and Munich. In the 200m² showroom, the British sports car manufacturer highlighted the new high performance MP4-12C alongside the Formula 1 race car of double world champion, Mika Hakkinen.]]></content:encoded>
			<category>News DE</category>
			
			
			<pubDate>Mon, 05 Dec 2011 15:21:00 +0100</pubDate>
			
		</item>
		
		<item>
			<title>TranzX PST awarded iF Product Design Award</title>
			<link>http://itms.com/en/itms_marketing/news/news/news_singleview/article/tranzx-pst-awarded-if-product-design-award.html</link>
			<description>Having won the Eurobike Gold Award for its unique automated gear switching system “AGT” for...</description>
			<content:encoded><![CDATA[Having won the Eurobike Gold Award for its unique automated gear switching system “AGT” for e-bikes, long-standing client of ITMS Marketing, the JD Group, is presented with yet another prestigious award.&nbsp; For its “Gryphon”, a specifically developed MTB, JD was awarded the renowned iF Product Design Award 2012.
The new model was displayed during the Bike EXPO and Eurobike trade fairs, appearances coordinated by ITMS, where it gathered considerable interest. As a result, the athletically-orientated e-bike was awarded the international iF Product Design Award. The panel of judges evaluated the Gryphon in Category 2 “Leisure &amp; Lifestyle” with regards to its extraordinary design and technological refinements. 
Category winners, including the Gryphon, will be displayed at the iF Design Exhibition in Hanover (parallel to the Cebit), Hamburg and Haikou/Hainan Island as models to represent the industry’s most progressive and innovative products.]]></content:encoded>
			<category>News DE</category>
			
			
			<pubDate>Tue, 01 Nov 2011 13:43:00 +0100</pubDate>
			
		</item>
		
		<item>
			<title>Tradition and Social Media - A Complete Success</title>
			<link>http://itms.com/en/itms_marketing/news/news/news_singleview/article/tradition-and-social-media-a-complete-success.html</link>
			<description>For over a year ITMS Marketing has been responsible for the marketing and repositioning of the...</description>
			<content:encoded><![CDATA[For over a year ITMS Marketing has been responsible for the marketing and repositioning of the family-owned bakery Hinnerbäcker. Beginning with the introduction of the new tagline “… My Daily Delight” the Bad Nauheim agency has since steadily advanced the reputation of the family business.
To continue to grow the thriving business with over 350 employees in the state of Hesse, ITMS has extended the bakery’s presence by implementing a social media strategy, making Hinnerbäcker one of the first bakeries on Facebook. The <link http://www.facebook.com/hinnerbaecker - external-link-new-window>fan page</link>, registered in July, has been a successful and effective communication channel that has been well accepted by the public. With an initial draw of more than 1,000 fans, Hinnerbäcker offers customers exclusive online coupons and sweepstakes, information concerning its latest products, as well as active business to consumer dialog.
As part of a marketing and communication strategy, ITMS social media experts have utilized interactive networks, such as Facebook, to further emphasize and establish the future success for its client while also specifically targeting the desired market.<br /><br />]]></content:encoded>
			<category>News DE</category>
			
			
			<pubDate>Mon, 12 Sep 2011 14:45:00 +0200</pubDate>
			
		</item>
		
		<item>
			<title>Rejuvenated Velo World area on website</title>
			<link>http://itms.com/en/itms_marketing/news/news/news_singleview/article/rejuvenated-velo-world-area-on-website.html</link>
			<description>The full-service communications agency based in Bad Nauheim, ITMS Marketing, updated the Velo World...</description>
			<content:encoded><![CDATA[The full-service communications agency based in Bad Nauheim, ITMS Marketing, updated the <link http://www.velosaddles.com/ _blank external-link-new-window>Velo World</link> website for the famous manufacturer and designer of bicycle saddles, handlebar grips and tapes as an extension of the client’s existing homepage.
ITMS completely redesigned a new layout for the Velo World site, the platform for Velo´s sponsoring and events, which now perfectly fits with the trendy and active sports of the supported teams. Because of the clearer news section, well-placed videos and profiles as well as a convenient navigation bar, the new design is more user-friendly and visually appealing.
In addition, individual team portraits and frequently uploaded videos detail recent competitions of the sponsored athletes and present an excellent impression of the different disciplines of the sponsored teams. With the help of a continuously updated race schedule on the Velo World homepage, each viewer is instantaneously informed of when and where the teams have a competition.
As a part of the new Velo World web construction, ITMS web specialists also included external social network links such as Facebook and Twitter, which play an increasingly important role in today’s society. Using these networks, users can share news or videos with friends instantly or can become a “fan” of the sponsored teams. For dedicated fans of the website, an RSS feed has been integrated to receive update notifications.]]></content:encoded>
			<category>News DE</category>
			
			
			<pubDate>Fri, 09 Sep 2011 00:00:00 +0200</pubDate>
			
		</item>
		
		<item>
			<title>ITMS realizes new dealer-friendly TranzX PST website </title>
			<link>http://itms.com/en/itms_marketing/news/news/news_singleview/article/itms-realizes-new-dealer-friendly-tranzx-pst-website.html</link>
			<description>For the e-bike manufacture TranzX PST, ITMS Marketing conceived the new website, which will be...</description>
			<content:encoded><![CDATA[<span lang="EN-US">For the e-bike manufacture TranzX PST, ITMS Marketing conceived the new website, which will be presented at Bike EXPO 2011. </span><span lang="EN-GB">The completely revised design of the website will appear more modern, user-friendly, and incorporates a log-in area, which allows bicycle manufactures and retailers to have exclusive access to service materials.</span>
<span lang="EN-GB">The new TranzX PST website </span><link http://www.tranzxpst.com/><span lang="EN-GB">www.tranzxpst.com</span></link><span lang="EN-GB"> is now available online. Dealers and bicycle manufactures can view more than 23 content-specific pages containing detailed information about TranzX PST’s propulsion technology, system components, as well as the more about the JD Group companies.</span>
<span lang="EN-US">The in Bad Nauheim located web experts attach great importance to a friendly and modern design, which fits to the brand and at the same time allows the user to intuitively move through the pages. The new created Log-In area allows JD to provide content regarding the individual needs of a specific user group and guarantees a more efficient online support for partners and clients.</span>
<span lang="EN-US">The expansion of the new website is already and planned. ITMS’s developers are still working on an feature to order spare parts and the integration of service-videos.</span>]]></content:encoded>
			<category>News DE</category>
			
			
			<pubDate>Thu, 21 Jul 2011 00:00:00 +0200</pubDate>
			
		</item>
		
		<item>
			<title>JD Bug brand relaunch campaign plays offensively</title>
			<link>http://itms.com/en/itms_marketing/news/news/news_singleview/article/jd-bug-brand-relaunch-campaign-plays-offensively.html</link>
			<description>With the broadcasting of TV commercials on SUPER RTL, Germany's largest television channel for...</description>
			<content:encoded><![CDATA[<span lang="EN-US">With the broadcasting of TV commercials on SUPER</span><span lang="EN-US"> RTL, Germany's largest</span> television channel for children and adolescents, the final phase of the JD Bug brand relaunch campaign began on July 1. A 20-second spot, created by ITMS Marketing to target youth, showcases JD Bug’s Cool Carver, a new scooter with multi-faceted driving characteristics.
<span lang="EN-US">Simultaneously launched alongside the TV campaign was a multilingual <link http://www.jdbug-shop.com/ _blank external-link-new-window>online</link></span><span lang="EN-US"> <link http://www.jdbug-shop.com/ _blank external-link-new-window>shop</link> </span>in an effort to extend European distribution. Using this online channel, the creator of the first aluminum kick-scooter is able to directly communicate with its consumers, a service with high traffic even in its first days of operation. &nbsp;Its enhanced contact also highlights JD Bug’s newly established <link http://www.youtube.de/jdbugofficial _blank external-link-new-window>YouTube</link> and <link http://www.facebook.com/jdbugofficial _blank external-link-new-window>Facebook</link> communities.
<span lang="EN-US">Parallel to the TV and online efforts, the creative Bad Nauheim based agency founded a strong partnership with LAG Playbuses in Baden-Wuerttemberg to offer children and adolescents the opportunity to experience the Cool Carver through their program. Promotional activities are followed by sweepstakes advertised in major magazines and online portals.</span>]]></content:encoded>
			<category>News DE</category>
			
			
			<pubDate>Fri, 08 Jul 2011 00:00:00 +0200</pubDate>
			
		</item>
		
	</channel>
</rss>
