Senso Wildlife winners take-off on “safari”

On 30 November, it was "ready for take-off" at Frankfurt International Airport for the lucky winners of Velo Saddles’ Senso Wildlife campaign: ITMS Marketing saw the two participating Velo-dealers, one enthusiastic Senso customer, the trio’s three travelling companions as well as cyclist and reporter Jens Kockerbeck of aktivRadfahren Magazine on their way to seven action-filled days of adventure in surprising South Africa.

Developed by ITMS Marketing to promote Senso, Velo’s top-shelf aftermarket saddle brand, the "Senso Wildlife campaign" has made headlines throughout the 2011 season in the bicycle trade press, heightening awareness not only of Velo’s newest saddle brand, but also calling attention to the plight of some of the world’s most beautiful wildlife – South Africa’s unique natural treasures.  With their partners South African Tourism, South African Airways, Panthera and aktivRadfahren Magazine, the agency has acquired unparalleled support; not only contributing to the campaign’s success from the marketing side, but also for its sustainable effect on the environment.

Staged Germany-wide, the campaign has taken an active step in the protection of the world’s wildlife, contributing a direct portion of the proceeds from the sale of Senso saddles to the wild cat protection organization Panthera. To achieve the highest possible attention to Velo’s efforts, the Bad Nauheim agency designed an attractive prize drawing for both dealers and consumers alike.

Accompanied by their personal South African guide, the group is enjoying seven spectacular days of nature close up and an insight into Panthera’s work, including  photo safaris, breathtaking sightseeing and unforgettable moments of South African hospitality.